Authenticity and that digital handshake is such a hard formula for companies to get right these days. All too often I see content or marketing campaigns treated as, well, campaigns. When a business loses their original story in their messaging or the values they once held close with customers, the decline of authenticity begins. I […]
Five years ago we launched Conductor plugin, our very first commercial WordPress plugin, and one that (in my opinion) was too far ahead of its time. We were creating an alternative to the (then) clumsy page builder space, with an altruistic flare for “doing things the WordPress way.” Something that became more of a hindrance […]
Did you know I started Dropbox before Dropbox was — Dropbox? I’m sure you invented Facebook before that existed too. Be an entrepreneur long enough and you surely see ideas come and go, learning the execution game the hard way — or so they say. In the second episode of this mini-series trip down memory […]
In part 3 of my journey into digital product sales, I share the experiences of launching Conductor to $4,000 in sales on day one, only to watch it slowly plateau and fall short to bigger trends in the market. I encourage you to listen to the first two parts to get up to speed: Part […]
The art of pricing your WordPress freelance projects is forever in motion. I guess that’s why it’s an art, you spend months crafting a new pitch or approach, and when seasons change, you start from a new blank canvas. Continuously unearthing new ways to position yourself and your projects to the right set of customers. […]
In our last episode, Keith guided us through the twisty caverns of WordPress project pricing only to find our way to the next challenge — product pricing.
In today’s episode, I welcome back repeat guest Rob Walling, who’s new endeavor as co-founder of TinySeed, has elevated his expertise in “indie funding” startups. SaaS companies that don’t fall into traditional funding mechanisms are his sweet spot, but there is a floor most founders should be looking to be at — that’s right around […]
For those of you traveling back from WordCamp US or missed the live stream, here Matt Mullenweg’s State of the Word 2019 talk in audio format + transcript. For cost and time, I did it through Temi, which isn’t super accurate, but good enough for scanning the talking points. Gutenberg 72 timesBlock/Blocks 84 timesCommunity 20Governance […]
I have to be honest, I get a tad jealous when people say they aren’t coders, then go out to build a SaaS company as if they have been coding all their lives. My Twitter feed reminds me weekly that someone else is launching a new micro-niche product or app and — dang it — […]
Jordan Gal joins the podcast today to review the 5-year journey he’s been on with CartHook. I know many of you might know him from co-hosting the Bootstrapped Web podcast with friend-of-the-show, Brian Casel. But if you’re like me, the half-decade old story of CartHook starting out as cart abandonment tool, to now a full-on […]